Meet Our Experts
Personalized Approach, Unparalleled Expertise
Edith Wiseman CFE
PresidentEdith has played a pivotal leadership role in the strategic growth of FRANdata’s Capital Access and Franchise Business Intelligence suite of solutions.
Darrell Johnson CFE
CEOKnown as the Franchise Economist. As CEO of FRANdata since 2001, Darrell Johnson oversees the strategic direction of the leading franchise-focused research and advisory firm in the nation.
David Swift
Vice PresidentAs the VP of Data Analytics and Research Development, David plays a vital role in expanding FRANdata’s research capabilities while being responsible for executing and maximizing strategic data modeling and analysis as part of the research team.
Ritwik Donde
Senior Research AnalystRitwik’s expertise as a senior research analyst has allowed him to analyze the ins and outs of the operational and financial performances of hundreds of franchise brands.
Christina Niu
Research AnalystA financial analysis powerhouse, Christina joined FRANdata in 2016 as a Research Analyst. She independently leads research projects, reports, and provides invaluable support to the entire research team. Christina brings strong quantitative and qualitative analytic skills and research experience to the company. She is skilled in STATA and R, with experience in managing large databases and creating research models.