Edith Wiseman is a veteran of FRANdata. She has played a pivotal leadership role in the strategic growth of FRANdata’s Capital Access and Franchise Business Intelligence suite of solutions. As President of FRANdata, Wiseman is responsible for sales, product development, and market strategy. She strongly believes that FRANdata’s proprietary databases, braintrust, and best-in-class client base continue to raise the level of sophistication within the franchising industry.
Highlighted in Franchise Times magazine as a rising star in franchising, Wiseman has long been a key figure in understanding business model best practices. Her franchise financing expertise and work with the US Small Business Administration (SBA) has had a major impact in the amount of capital flowing into the franchise community.
Wiseman was recently named to the IFA Supplier Forum Board and has co-chaired the Women’s Franchise Network. She is a frequent speaker and has led industry roundtables as well as written articles for numerous industry publications. Wiseman graduated from Dickinson College with a double major in German and Policy Studies with an International Concentration. She earned the Marion Dexter Learned Prize for linguistic excellence in German.