Ritwik’s expertise as a senior research analyst has allowed him to analyze the ins and outs of the operational and financial performances of hundreds of franchise brands.
Ritwik joined FRANdata’s Research team in 2011. In his first year, Ritwik has already lead important projects such as an analysis of the pros and cons of the Area Representative development model used by many franchise systems, and an assessment of the buffet model of food delivery in quick serve restaurants. His creativity has enabled him to help develop new information products and services.
Before FRANdata, Ritwik has consulted with global Fortune 500 companies on managing their pricing, marketing and corporate strategies for the U.S. and Asia-Pacific regions. He has also been a senior business journalist for major newspaper publications carrying out financial and strategy analysis for the IT sector. Ritwik is a published author of over 500 articles and news stories in India and the United States.
He holds dual Master’s degrees – an MBA degree from the George Washington University, Washington D.C., and a MA in International Journalism from the Birmingham City University, UK, in addition to a B.Com degree from the University of Mumbai in India. Ritwik has also previous work experience in India and the UK.